@visit__sofia
Visit Sofia Official ®
ℹ️Sofia Tourism Administration 🇧🇬Explore the capital of Bulgaria 🏙🏞Urban & Nature 🗓Current events #visitsofia
@visit__sofia Profile Analysis Summary
Based on the last 12 posts
When we look at how visit__sofia's audience interacts with their content, we see an engagement rate of 7.89% — that's about 801 likes and 18 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 215% higher, which suggests a genuinely engaged community.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 10.7x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 30 days — a infrequent rhythm. Captions tend to be detailed, averaging around 680 characters.
Key Metrics
10.4K
Followers
93
Following
12
Total Posts
7.89%
Engagement Rate
801
Avg Likes
18
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
10,383 followers
7.89% engagement rate
12 posts, 18 avg comments
111.6:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
9.6K
Total Likes
215
Total Comments
Engagement Rate
Your engagement rate is 215% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 60% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 78% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
🕰️ Did you know that Sofia is older than Rome? Its history dates back over 7,000 years, making it o...
View on Instagram
Над 25 хиляди столичани и гости на София изпълниха Цариградско шосе за най-мащабното вело шествие, к...
View on Instagram
Yes! Challenge completed (For English - below) 💗 Успях. Направихме го! Незрящ човек самостоятелн...
View on InstagramAnalyzed 12 posts. Top content receives 7.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 873 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">82.8</span>%
Likes Trend
-82.5%
Before: 1.4K avg
After: 239 avg
Comments Trend
-96.6%
Before: 35 avg
After: 1 avg
Total Engagement
-82.8%
Before: 1.4K avg
After: 240 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 680 characters. Long captions (500+ chars) perform best with 1.2K avg engagements.
Hashtag Performance
With Hashtags
7
posts
Without Hashtags
5
posts
Most Used Hashtags
Average 2.8 hashtags per post. Posts with hashtags get 974 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 10.4K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.009
ExcellentEngagement Rate
7.89%
Above averageTotal Followers
10.4K
Following 93- • Very influential - follows far fewer than followers
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 801 likes and 18 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Travel & Adventure
Content related to travel destinations and adventures
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily Russian content. Average post reaches an estimated 2.4K accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @visit__sofia's recent content
@visit__sofia's engagement rate of 7.89% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 30 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 9.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 680 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.