walmart's engagement rate sits at 0.13%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 75% are videos and 25% are photos. Notably, videos tend to get 1.9x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 95 characters.