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washingtonpost's engagement rate sits at 0.11%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow β though every community is unique.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 1.4x more engagement than photos. Captions lean detailed, averaging 779 characters.
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The Washington Post
Delivering the news and helping you understand complex topics π @postpolitics @poststyle @postclimate