@watchesofswitzerland
Watches of Switzerland
Official account of Australia's Experts in Time with boutiques in Melbourne, Sydney, Barangaroo Sydney, Perth & Canberra.
@watchesofswitzerland Profile Analysis Summary
Based on the last 12 posts
When we look at how watchesofswitzerland's audience interacts with their content, we see an engagement rate of 0.34% — that's about 82 likes and 1 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 3.7x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 295 characters.
Key Metrics
24.5K
Followers
479
Following
12
Total Posts
0.34%
Engagement Rate
82
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
24,468 followers
0.34% engagement rate
12 posts, 1 avg comments
51.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
980
Total Likes
8
Total Comments
Engagement Rate
Your engagement rate is 87% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
3
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
The new-generation @Rolex Yacht-Master II. Available in Oystersteel or in 18ct yellow gold, the new ...
View on Instagram
An explosion of colours. Masterful technique. A flourishing legacy. The new @Rolex Oyster Perpetual ...
View on Instagram
The @‌Rolex Datejust 41. For those who make every day a date to remember. From every angle, it revea...
View on InstagramAnalyzed 12 posts. Top content receives 324 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 64 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">70.0</span>%
Likes Trend
-70.2%
Before: 126 avg
After: 38 avg
Comments Trend
-40.0%
Before: 1 avg
After: 1 avg
Total Engagement
-70.0%
Before: 127 avg
After: 38 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 295 characters. Medium captions (101-500 chars) perform best with 83 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 3.7 hashtags per post. Posts with hashtags get 83 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 24.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.020
ExcellentEngagement Rate
0.34%
Below averageTotal Followers
24.5K
Following 479- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 82 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 245 accounts.
Best Time to Post
Best performing time: Monday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @watchesofswitzerland's recent content
@watchesofswitzerland's engagement rate of 0.34% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 4.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 295 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.