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wayfairuk's engagement rate sits at 0.03%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 2.0x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean concise, averaging 112 characters.
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Wayfair UK
Get it out of your head and into your home 💜