waymark
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@waymark

Waymark

PublicReel creator
12
Posts
6.6K
Followers
1K
Following

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bit.ly/m/waymark
12 posts analyzed

@waymark Profile Analysis Summary

Based on the last 12 posts

When we look at how waymark's audience interacts with their content, we see an engagement rate of 0.35% β€” that's about 22 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 2.0x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 27 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 165 characters.

Key Metrics

6.6K

Followers

1K

Following

253

Total Posts

0.35%

Engagement Rate

22

Avg Likes

1

Avg Comments

Authority Score

44/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

6,563 followers

Engagement
5/30

0.35% engagement rate

Content
15/20

253 posts, 1 avg comments

Growth
7/15

6.3:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

261

Total Likes

15

Total Comments

Engagement Rate

0.35%vs 5% (avg)
-93%

Your engagement rate is 93% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

22vs 500 (avg)
-96%

Your average likes are 96% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 25 (avg)
-95%

Your comments are 95% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
463

The Waymark Wombats are onsite in Las Vegas for #NABShow2023! Swing by our booth in the West Hall to...

View on Instagram
Content
Most Comments
263

It's here! Our creative team just dropped the trailer for the second installment of their AI-gener...

View on Instagram
Content
High Performer
321

A rare #bts of Waymark’s leading ladies all in one place for our Summer All Hands! Here’s to the ene...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 46 likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Avg Likes17
Avg Comments1

Photos

Better
Avg Likes35
Avg Comments2

Photos outperform videos by 19 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">87.5</span>%

Likes Trend

+83.7%

Before: 15 avg

After: 28 avg

Comments Trend

+175.0%

Before: 1 avg

After: 2 avg

Total Engagement

+87.5%

Before: 16 avg

After: 30 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
9
101-500 chars
Long
500+ chars
Short
Likes13
Comments1
MediumBest
Likes25
Comments1

Average caption length: 165 characters. Medium captions (101-500 chars) perform best with 26 avg engagements.

Hashtag Performance

With Hashtags

Better

9

posts

Avg Likes25
Avg Comments1
#Μ·

Without Hashtags

3

posts

Avg Likes13
Avg Comments1

Most Used Hashtags

#aiΓ—3#michiganΓ—2#detroitΓ—2#generativeaiΓ—2#artificialintelligenceΓ—2#thefrostΓ—1#btsΓ—1#womenintechΓ—1#50companiestowatchΓ—1#itsgotimeΓ—1

Average 2.2 hashtags per post. Posts with hashtags get 12 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 6.6K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.160

Good

Engagement Rate

0.35%

Below average

Total Followers

6.6K

Following 1K
Profile Insights
  • β€’ Good ratio - more followers than following
  • β€’ Engagement rate is below the 5-10% benchmark for micro accounts
  • β€’ Average of 22 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#ai(3)
#michigan(2)
#detroit(2)
#generativeai(2)
#artificialintelligence(2)
#thefrost(1)

Based on 12 recent posts

Top Caption Words

video(8)
waymark(4)
see(3)
creative(2)
ads(2)
onsite(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional49% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Photography & Art

Focus on visual storytelling and artistic content

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance38%

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance13%

Family & Relationships

Content about family and relationships

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English86%
Portuguese9%
German2%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post65

Estimated based on average engagement Γ— 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 65 accounts.

Best Time to Post

Best performing time: Monday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @waymark's recent content

@waymark's engagement rate of 0.35% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 27 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 165 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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