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wbur's engagement rate sits at 2.51%. This is right in line with the 2.5% average for accounts with 10K-100K followers — a healthy, steady performance.
Out of the last 12 posts, 50% are videos and 50% are photos. Notably, photos tend to get 3.8x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 586 characters.
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wbur
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The radio, but make it Instagram. We cover the news in Greater Boston.