@westerberg
Aaron Westerberg
Southern California Color account ~ @studiesofcolor
@westerberg Profile Analysis Summary
Based on the last 12 posts
When we look at how westerberg's audience interacts with their content, we see an engagement rate of 0.73% β that's about 881 likes and 41 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, photo content tends to spark 2.4x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 8 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 289 characters.
Key Metrics
126.1K
Followers
1.3K
Following
1.4K
Total Posts
0.73%
Engagement Rate
881
Avg Likes
41
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
126,148 followers
0.73% engagement rate
1391 posts, 41 avg comments
94.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
10.6K
Total Likes
495
Total Comments
Engagement Rate
Your engagement rate is 59% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 89% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 84% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
This is one of my very favorite paintings, I painting it in 2017, I did everything exactly like I w...
View on Instagram
β Archer in Yellow β 18 x 24 oil on panel Here is the entire painting I posted a close up of the o...
View on Instagram
This is one of my favorites, but unfortunately itβs not gonna make it to Charleston in time for my s...
View on InstagramAnalyzed 12 posts. Top content receives 2.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 568 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">31.8</span>%
Likes Trend
-31.7%
Before: 1K avg
After: 715 avg
Comments Trend
-33.9%
Before: 50 avg
After: 33 avg
Total Engagement
-31.8%
Before: 1.1K avg
After: 748 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 289 characters. Long captions (500+ chars) perform best with 1.8K avg engagements.
Hashtag Performance
With Hashtags
9
posts
Without Hashtags
3
posts
Most Used Hashtags
Average 2.9 hashtags per post. Posts with hashtags get 534 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 126.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.011
ExcellentEngagement Rate
0.73%
Below averageTotal Followers
126.1K
Following 1.3K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 881 likes and 41 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 2.6K accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @westerberg's recent content
@westerberg's engagement rate of 0.73% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 8 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 289 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.