westjet's engagement rate sits at 0.35%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, videos tend to get 2.3x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean detailed, averaging 547 characters.