@whereisbriggs
Jess Darrington: Where Is Briggs
Family travel with a toddler & preschooler! ✈️ 📍 Destinations & little kid travel tips! More in 🔗👇
@whereisbriggs Profile Analysis Summary
Based on the last 12 posts
When we look at how whereisbriggs's audience interacts with their content, we see an engagement rate of 1.16% — that's about 5.2K likes and 679 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 3.1x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 445 characters.
Key Metrics
506.5K
Followers
544
Following
1.8K
Total Posts
1.16%
Engagement Rate
5.2K
Avg Likes
679
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
506,470 followers
1.16% engagement rate
1777 posts, 679 avg comments
931.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
62.3K
Total Likes
8.2K
Total Comments
Engagement Rate
Your engagement rate is 23% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 79% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Macro (500K-1M) average by 36%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.9
Posts per day
6
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
Show this to your toddler before their next flight 🤭 We share travel tips for babies, toddlers and...
View on Instagram
Comment “wagon” for discount code and link to be sent straight to your DMs! ✨ #wagon #stroller #fa...
View on Instagram
Trust me, sleeping sideways like this when you’re having two kids share the bed is better! ✨ FOLLO...
View on InstagramAnalyzed 12 posts. Top content receives 29.9K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 4.5K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">6.3</span>%
Likes Trend
-16.7%
Before: 5.7K avg
After: 4.7K avg
Comments Trend
+141.0%
Before: 399 avg
After: 960 avg
Total Engagement
-6.3%
Before: 6.1K avg
After: 5.7K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 445 characters. Medium captions (101-500 chars) perform best with 9.5K avg engagements.
Hashtag Performance
With Hashtags
8
posts
Without Hashtags
4
posts
Most Used Hashtags
Average 2.1 hashtags per post. Posts with hashtags get 6.6K more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 506.5K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
1.16%
Above averageTotal Followers
506.5K
Following 544- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.5-1% benchmark for large accounts
- • Average of 5.2K likes and 679 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 15.6K accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @whereisbriggs's recent content
@whereisbriggs's engagement rate of 1.16% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 5.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 445 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.