@will_tri
William Draper
26 | Pro triathlete @ku_cycle | @fasttt.bike | @ces_sport Fuelled by @4endurance.co.uk (WILL10) Coaching @draperperformance
@will_tri Profile Analysis Summary
Based on the last 12 posts
When we look at how will_tri's audience interacts with their content, we see an engagement rate of 3.12% — that's about 680 likes and 19 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 25% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 1.5x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 5 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 253 characters.
Key Metrics
22.4K
Followers
2.6K
Following
12
Total Posts
3.13%
Engagement Rate
680
Avg Likes
19
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
22,353 followers
3.12% engagement rate
12 posts, 19 avg comments
8.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8.2K
Total Likes
228
Total Comments
Engagement Rate
Your engagement rate is 25% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 66% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 76% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
@ironmantri 70.3 Valencia 🇪🇸 Career best swim (90s down on first out the water) 2h1m solo effort...
View on Instagram
🏆 @challengesalou Thank you to my girlfriend Clo, my family, friends, @varga_triathlon and the te...
View on Instagram
Fuelling can be expensive but there is one option that’s pretty affordable 👉 #4endurance #2:1 #ad
View on InstagramAnalyzed 12 posts. Top content receives 1.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 289 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">160.2</span>%
Likes Trend
+159.0%
Before: 379 avg
After: 981 avg
Comments Trend
+207.1%
Before: 9 avg
After: 29 avg
Total Engagement
+160.2%
Before: 388 avg
After: 1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 253 characters. Medium captions (101-500 chars) perform best with 816 avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 1.8 hashtags per post. Posts with hashtags get 447 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 22.4K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.118
GoodEngagement Rate
3.12%
Above averageTotal Followers
22.4K
Following 2.6K- • Good ratio - more followers than following
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 680 likes and 19 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Fitness & Health
Posts about fitness, workouts, and healthy living
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 2K accounts.
Best Time to Post
Best performing time: Sunday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @will_tri's recent content
@will_tri's engagement rate of 3.12% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 5 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 2.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 253 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.