willganss
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@willganss

Will Ganss

PublicNews personality
12
Posts
36.5K
Followers
1.4K
Following

β€œHe’s an athlete with a capital A” - Michael Strahan Multi-Emmy and Webby award-winning reporter, TV personality, and host.

@willganss Profile Analysis Summary

Based on the last 12 posts

When we look at how willganss's audience interacts with their content, we see an engagement rate of 30.01% β€” that's about 10.8K likes and 128 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 1101% higher, which suggests a genuinely engaged community.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 43.3x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 29 days β€” a infrequent rhythm. Captions tend to be concise, averaging around 88 characters.

Key Metrics

36.5K

Followers

1.4K

Following

12

Total Posts

30.01%

Engagement Rate

10.8K

Avg Likes

128

Avg Comments

Authority Score

61/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

36,451 followers

Engagement
30/30

30.01% engagement rate

Content
0/20

12 posts, 128 avg comments

Growth
11/15

26.9:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

129.7K

Total Likes

1.5K

Total Comments

Engagement Rate

30.01%vs 2.5% (avg)
+1101%

Your engagement rate is 1101% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

10,812vs 2,000 (avg)
+441%

Your average likes are 441% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.

Avg. Comments per Post

128vs 80 (avg)
+60%

Your comment rate exceeds the Micro (10K-100K) average by 60%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Low consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
111.8K351

β€œCongrats, girl. We both got engaged to hot Libras this year.”

View on Instagram
Content
Most Comments
8.6K1K

NYC’s hottest day in 13 years turned out to be pretty cool after all πŸ’πŸ’™ πŸ“Έ @kylevincentgroff

View on Instagram
Content
Video
High Performer
3.1K46

The cutest guest at the Disney Upfronts' blue carpet made an appearance during Brie Larson and Olivi...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 111.8K likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Avg Likes931
Avg Comments14

Photos

Better
Avg Likes40.5K
Avg Comments470

Photos outperform videos by 40K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">94.2</span>%

Likes Trend

-94.2%

Before: 20.4K avg

After: 1.2K avg

Comments Trend

-92.6%

Before: 238 avg

After: 18 avg

Total Engagement

-94.2%

Before: 20.7K avg

After: 1.2K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
8
1-100 chars
Medium
4
101-500 chars
Long
500+ chars
ShortBest
Likes15.5K
Comments182
Medium
Likes1.5K
Comments20

Average caption length: 88 characters. Short captions (1-100 chars) perform best with 15.7K avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#Μ·

Without Hashtags

Better

12

posts

Avg Likes10.8K
Avg Comments128

Average 0.0 hashtags per post. Posts without hashtags perform 10.9K better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 36.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.037

Excellent

Engagement Rate

30.01%

Above average

Total Followers

36.5K

Following 1.4K
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is above the 3-5% benchmark for small accounts
  • β€’ Average of 10.8K likes and 128 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

season(2)
congrats(1)
girl(1)
both(1)
engaged(1)
hot(1)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional33% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance50%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English87%
Portuguese11%
German2%

Detected from 12 post captions

Audience Engagement

Engagement LevelVery High

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post32.4K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows very high engagement with primarily English content. Average post reaches an estimated 32.4K accounts.

Best Time to Post

Best performing time: Friday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @willganss's recent content

@willganss's engagement rate of 30.01% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 29 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 10.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 88 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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