@willkellum
Will Kellum
The Herd π Follow Jesus Husband & Father Events Curated: @creativescultivate Encouragement: @forthechristiancreator Support The Art/Music Here & β¬οΈ
@willkellum Profile Analysis Summary
Based on the last 12 posts
When we look at how willkellum's audience interacts with their content, we see an engagement rate of 5.86% β that's about 151 likes and 35 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 17% higher, which suggests a genuinely engaged community.
Looking at content mix, about 33% of recent posts are videos and 67% are photos.
On the posting side, new content shows up about every 51 days β a infrequent rhythm. Captions tend to be detailed, averaging around 501 characters.
Key Metrics
3.2K
Followers
2.3K
Following
12
Total Posts
5.85%
Engagement Rate
151
Avg Likes
35
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
3,181 followers
5.86% engagement rate
12 posts, 35 avg comments
1.4:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.8K
Total Likes
424
Total Comments
Engagement Rate
Your engagement rate is 17% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 70% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Nano (1K-10K) average by 41%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Celebrating 3 Years Married. Itβs funny how fast time fliesβ¦ it feels like yesterday we just got mar...
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Jesus is still doing miracles in 2025!!!! Iβm still amazed at how we started this year off. We were ...
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Blessed beyond measure! β€οΈ Our reason why and we wouldnβt trade it for the world! πΈ: Shout out to...
View on InstagramAnalyzed 12 posts. Top content receives 476 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 26 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">80.1</span>%
Likes Trend
-85.7%
Before: 264 avg
After: 38 avg
Comments Trend
-48.6%
Before: 47 avg
After: 24 avg
Total Engagement
-80.1%
Before: 311 avg
After: 62 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 501 characters. Long captions (500+ chars) perform best with 238 avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 1.3 hashtags per post. Posts with hashtags get 27 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 3.2K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.714
AverageEngagement Rate
5.86%
Above averageTotal Followers
3.2K
Following 2.3K- β’ Balanced - following close to follower count
- β’ Engagement rate is above the 5-10% benchmark for micro accounts
- β’ Average of 151 likes and 35 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement Γ 3
Audience Summary
This growing account shows high engagement with primarily English content. Average post reaches an estimated 453 accounts.
Best Time to Post
Best performing time: Saturday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @willkellum's recent content
@willkellum's engagement rate of 5.86% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 51 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 3.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 501 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.