@willosou
Sou William
O Baluarte da relevΓ’ncia π ποΈ @naopodmecalar π€ @playnest π§ souwill@play9.com.br
@willosou Profile Analysis Summary
Based on the last 12 posts
When we look at how willosou's audience interacts with their content, we see an engagement rate of 3.50% β that's about 10.2K likes and 478 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 94% higher, which suggests a genuinely engaged community.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, photo content tends to spark 2.1x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 19 days β a infrequent rhythm. Captions tend to be detailed, averaging around 749 characters.
Key Metrics
304.8K
Followers
1.4K
Following
12
Total Posts
3.50%
Engagement Rate
10.2K
Avg Likes
478
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
304,843 followers
3.50% engagement rate
12 posts, 478 avg comments
222.2:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
122.3K
Total Likes
5.7K
Total Comments
Engagement Rate
Your engagement rate is 94% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 27% above the Mid-tier (100K-500K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Mid-tier (100K-500K) average by 91%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
Noivamos ππ¨ββ€οΈβπβπ¨ nos Lençóis Maranhenses, nesse lugar que me atravessou desde a primeira vez q...
View on Instagram
Um discurso feito durante um dos maiores congressos evangΓ©licos do Brasil ganhou grande repercussΓ£o ...
View on InstagramAnalyzed 12 posts. Top content receives 28.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 9K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">49.8</span>%
Likes Trend
-49.8%
Before: 13.6K avg
After: 6.8K avg
Comments Trend
-50.3%
Before: 638 avg
After: 317 avg
Total Engagement
-49.8%
Before: 14.2K avg
After: 7.1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 749 characters. Short captions (1-100 chars) perform best with 23.3K avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 1.9 hashtags per post. Posts with hashtags get 3.1K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 304.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.005
ExcellentEngagement Rate
3.50%
Above averageTotal Followers
304.8K
Following 1.4K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 10.2K likes and 478 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of calm & mindful.
Beauty & Skincare
Beauty tips and skincare routines
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows high engagement with primarily Portuguese content. Average post reaches an estimated 30.6K accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @willosou's recent content
@willosou's engagement rate of 3.50% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 19 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 749 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.