@willpat
Will Paterson
Brand Identity Designer, Author, YouTuber. A nobody telling the world of somebody. Event Enquires & Commissions: info@willpaterson.space
@willpat Profile Analysis Summary
Based on the last 12 posts
When we look at how willpat's audience interacts with their content, we see an engagement rate of 5.58% — that's about 12.5K likes and 83 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 210% higher, which suggests a genuinely engaged community.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 15.0x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 123 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 420 characters.
Key Metrics
224.9K
Followers
1.7K
Following
12
Total Posts
5.58%
Engagement Rate
12.5K
Avg Likes
83
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
224,937 followers
5.58% engagement rate
12 posts, 83 avg comments
130.8:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
149.7K
Total Likes
1K
Total Comments
Engagement Rate
Your engagement rate is 210% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 56% above the Mid-tier (100K-500K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 67% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
You’ve been using the Pen Tool all wrong! Master the Pen Tool in under one minute. 🤟🏼 #design #ar...
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A modular grid might look restrictive at first…but that’s exactly what makes it powerful. Within it...
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When Jesus had received the sour wine, he said, “It is finished,” and he bowed his head and gave up ...
View on InstagramAnalyzed 12 posts. Top content receives 94.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 13.9K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">98.1</span>%
Likes Trend
-98.2%
Before: 24.5K avg
After: 453 avg
Comments Trend
-84.1%
Before: 144 avg
After: 23 avg
Total Engagement
-98.1%
Before: 24.6K avg
After: 476 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 420 characters. Medium captions (101-500 chars) perform best with 24.6K avg engagements.
Hashtag Performance
With Hashtags
9
posts
Without Hashtags
3
posts
Most Used Hashtags
Average 5.9 hashtags per post. Posts with hashtags get 15.8K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 224.9K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.008
ExcellentEngagement Rate
5.58%
Above averageTotal Followers
224.9K
Following 1.7K- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 12.5K likes and 83 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Photography & Art
Focus on visual storytelling and artistic content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 37.4K accounts.
Best Time to Post
Best performing time: Wednesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @willpat's recent content
@willpat's engagement rate of 5.58% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 123 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 7.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 420 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.