wingstop
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@wingstop

Wingstop

PublicRestaurant
12
Posts
768.4K
Followers
409
Following

it’s baaack! 👀 get 10 wings for $10, 20 wings for $20, or 30 wings for $30

www.wingstop.com
12 posts analyzed

@wingstop Profile Analysis Summary

Based on the last 12 posts

When we look at how wingstop's audience interacts with their content, we see an engagement rate of 0.43% — that's about 3.3K likes and 70 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 14.4x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 8 days — a infrequent rhythm. Captions tend to be concise, averaging around 94 characters.

Key Metrics

768.4K

Followers

409

Following

12

Total Posts

0.43%

Engagement Rate

3.3K

Avg Likes

70

Avg Comments

Authority Score

55/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
20/25

768,439 followers

Engagement
6/30

0.43% engagement rate

Content
4/20

12 posts, 70 avg comments

Growth
15/15

1878.8:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Macro (500K-1M)

39K

Total Likes

843

Total Comments

Engagement Rate

0.43%vs 1.5% (avg)
-71%

Your engagement rate is 71% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

3,251vs 25,000 (avg)
-87%

Your average likes are 87% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

70vs 500 (avg)
-86%

Your comments are 86% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

1

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
18K266

he owes you after that V-day

View on Instagram
Content
Most Comments
8.3K370

which flavor can get forked?

View on Instagram
Content
High Performer
4.3K50

DALLAS! @popupbagels & @wingstop are so back. get your everything bagel flavor box this weekend only...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 18K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Avg Likes326
Avg Comments8

Photos

Better
Avg Likes4.7K
Avg Comments102

Photos outperform videos by 4.5K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">90.0</span>%

Likes Trend

-90.0%

Before: 5.9K avg

After: 593 avg

Comments Trend

-92.5%

Before: 131 avg

After: 10 avg

Total Engagement

-90.0%

Before: 6K avg

After: 603 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
10
1-100 chars
Medium
2
101-500 chars
Long
500+ chars
ShortBest
Likes3.3K
Comments78
Medium
Likes2.9K
Comments32

Average caption length: 94 characters. Short captions (1-100 chars) perform best with 3.4K avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0

Without Hashtags

Better

12

posts

Avg Likes3.3K
Avg Comments70

Average 0.0 hashtags per post. Posts without hashtags perform 3.3K better on average.

Growth Indicators

Account Classification

Large Influencer
1K10K50K500K1M10M+

With 768.4K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%

Following/Followers

0.001

Excellent

Engagement Rate

0.43%

Below average

Total Followers

768.4K

Following 409
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 0.5-1% benchmark for large accounts
  • Average of 3.3K likes and 70 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

flavor(4)
dallas(2)
everything(2)
bagel(2)
box(2)
weekend(2)

Common words filtered out for relevance

Content Themes

Content Mood

Energetic & Driven50% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance33%

Food & Cuisine

Food-related content and culinary experiences

Relevance33%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English94%
Portuguese3%
German3%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post9.8K

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 9.8K accounts.

Best Time to Post

Best performing time: Tuesday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @wingstop's recent content

@wingstop's engagement rate of 0.43% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 8 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 5.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 94 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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