winterconstruct
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@winterconstruct

Winter Construction

PublicConstruction Company
12
Posts
1.6K
Followers
423
Following

Building Great Experiences Every Day!

winter-construction.com/
12 posts analyzed

@winterconstruct Profile Analysis Summary

Based on the last 12 posts

When we look at how winterconstruct's audience interacts with their content, we see an engagement rate of 0.73% β€” that's about 12 likes and 0 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 2.4x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 2 days β€” a highly consistent rhythm. Captions tend to be detailed, averaging around 690 characters.

Key Metrics

1.6K

Followers

423

Following

464

Total Posts

0.73%

Engagement Rate

12

Avg Likes

0

Avg Comments

Authority Score

31/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
4/25

1,648 followers

Engagement
8/30

0.73% engagement rate

Content
12/20

464 posts, 0 avg comments

Growth
5/15

3.9:1 follower ratio

Trust
2/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

141

Total Likes

4

Total Comments

Engagement Rate

0.73%vs 5% (avg)
-85%

Your engagement rate is 85% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

12vs 500 (avg)
-98%

Your average likes are 98% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

0vs 25 (avg)
-99%

Your comments are 99% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.6

Posts per day

Average

4

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
231

More than just a booth. πŸ—οΈπŸ€ Ever wonder why our team spends so much time on the road at career fa...

View on Instagram
Content
Video
Most Comments
142

From Communication to Construction: Meet Paige! πŸ—οΈ We are thrilled to spotlight Paige Gentry, a Pr...

View on Instagram
Content
Video
High Performer
220

The Winter Construction team was thrilled to join in on the Grand Opening celebration for the @moxyd...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 23 likes on average.

Content Type Analysis

Content Distribution

83%
17%
Videos (10)Photos (2)

Videos

Better
Avg Likes13
Avg Comments0

Photos

Avg Likes6
Avg Comments0

Videos outperform photos by 7 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">9.2</span>%

Likes Trend

-9.5%

Before: 12 avg

After: 11 avg

Comments Trend

+0.0%

Before: 0 avg

After: 0 avg

Total Engagement

-9.2%

Before: 13 avg

After: 12 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
4
101-500 chars
Long
8
500+ chars
Medium
Likes7
Comments0
LongBest
Likes14
Comments1

Average caption length: 690 characters. Long captions (500+ chars) perform best with 15 avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes12
Avg Comments0
#Μ·

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#winterconstructionΓ—12#atlantaconstructionΓ—12#buildinggreatexperienceseverydayΓ—7#comebuildwithusΓ—4#happyeasterΓ—1#springrenewalΓ—1#mondaymotivationΓ—1#nexeracapitalΓ—1#moxyhotelΓ—1#grandopeningΓ—1

Average 4.4 hashtags per post. Posts with hashtags get 12 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 1.6K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.257

Good

Engagement Rate

0.73%

Below average

Total Followers

1.6K

Following 423
Profile Insights
  • β€’ Good ratio - more followers than following
  • β€’ Engagement rate is below the 5-10% benchmark for micro accounts
  • β€’ Average of 12 likes and 0 comments per post

Hashtags & Captions

Top Hashtags

#winterconstruction(12)
#atlantaconstruction(12)
#buildinggreatexperienceseveryday(7)
#comebuildwithus(4)
#happyeaster(1)
#springrenewal(1)

Based on 12 recent posts

Top Caption Words

winter(10)
construction(10)
work(9)
every(9)
building(8)
great(8)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional36% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance94%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance35%

Travel & Adventure

Content related to travel destinations and adventures

Relevance29%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English86%
Portuguese12%
Spanish1%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post35

Estimated based on average engagement Γ— 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 35 accounts.

Best Time to Post

Best performing time: Friday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @winterconstruct's recent content

@winterconstruct's engagement rate of 0.73% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.

Best performing video generated 2.0x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 690 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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