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wirecutter's engagement rate sits at 0.31%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 50% are videos and 50% are photos. Notably, photos tend to get 1.4x more engagement than videos. Captions lean moderate, averaging 325 characters.
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NYT Wirecutter
Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.
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