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wirecutter's engagement rate sits at 0.12%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 1.5x more engagement than photos. Captions lean moderate, averaging 314 characters.
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NYT Wirecutter
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