woolandbeyond
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@woolandbeyond

Scandinavian Knitwear Designer

Public
12
Posts
79.2K
Followers
707
Following

modern knitwear for the fashionable knitter! knitwear design, style videos and yarn love . get my book ”MASKA FÖR MASKA” (link below)👇🏽

www.woolandbeyond.com
12 posts analyzed

@woolandbeyond Profile Analysis Summary

Based on the last 12 posts

When we look at how woolandbeyond's audience interacts with their content, we see an engagement rate of 1.12% — that's about 857 likes and 30 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 1.3x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 66 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 347 characters.

Key Metrics

79.2K

Followers

707

Following

12

Total Posts

1.12%

Engagement Rate

857

Avg Likes

30

Avg Comments

Authority Score

50/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

79,245 followers

Engagement
12/30

1.12% engagement rate

Content
4/20

12 posts, 30 avg comments

Growth
15/15

112.1:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

10.3K

Total Likes

361

Total Comments

Engagement Rate

1.12%vs 2.5% (avg)
-55%

Your engagement rate is 55% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

857vs 2,000 (avg)
-57%

Your average likes are 57% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

30vs 80 (avg)
-62%

Your comments are 62% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
2.4K16

3 hours later: finished half a sleeve and solved absolutely none of my problems 🫶🏼

View on Instagram
Content
Most Comments
1.7K240

❤️ ORDER THE BOOK NOW! (link in bio) ❤️ let me introduce you to the cover of my upcoming book!! thi...

View on Instagram
Content
High Performer
1.7K14

sometimes i forget about the designs i’ve made, so here’s a reminder for how GOD DAMN CUTE roarosaur...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 2.4K likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Better
Avg Likes1K
Avg Comments13

Photos

Avg Likes754
Avg Comments43

Videos outperform photos by 218 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">17.7</span>%

Likes Trend

-14.4%

Before: 924 avg

After: 791 avg

Comments Trend

-78.9%

Before: 50 avg

After: 11 avg

Total Engagement

-17.7%

Before: 973 avg

After: 802 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
6
101-500 chars
Long
2
500+ chars
Short
Likes1K
Comments9
Medium
Likes709
Comments12
LongBest
Likes989
Comments126

Average caption length: 347 characters. Long captions (500+ chars) perform best with 1.1K avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0

Without Hashtags

Better

12

posts

Avg Likes857
Avg Comments30

Average 0.0 hashtags per post. Posts without hashtags perform 887 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 79.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.009

Excellent

Engagement Rate

1.12%

Above average

Total Followers

79.2K

Following 707
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 1-3% benchmark for medium accounts
  • Average of 857 likes and 30 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

pattern(9)
knitting(8)
www(6)
woolandbeyond(6)
com(6)
ravelry(6)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative38% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance100%

Family & Relationships

Content about family and relationships

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance40%

Business & Motivation

Entrepreneurship and motivational content

Relevance40%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English81%
Portuguese12%
German3%
Spanish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post2.6K

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 2.6K accounts.

Best Time to Post

Best performing time: Monday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @woolandbeyond's recent content

@woolandbeyond's engagement rate of 1.12% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 66 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 347 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

Explore Similar Public Profiles

Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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