@workhuman
Workhuman
Weโre on a mission to make work better for EVERY person and business on the planet through Employee Recognition.
@workhuman Profile Analysis Summary
Based on the last 12 posts
When we look at how workhuman's audience interacts with their content, we see an engagement rate of 0.10% โ that's about 54 likes and 2 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here โ but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos.
On the posting side, new content shows up pretty much every day โ a highly consistent rhythm. Captions tend to be moderate-length, averaging around 183 characters.
Key Metrics
53.7K
Followers
546
Following
12
Total Posts
0.10%
Engagement Rate
54
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
53,691 followers
0.10% engagement rate
12 posts, 2 avg comments
98.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
644
Total Likes
19
Total Comments
Engagement Rate
Your engagement rate is 96% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 98% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.1
Posts per day
8
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
That's a wrap on #WHLive2026! We can't wait to do it all again next year in Nashville. See you in 20...
View on Instagram
Day one of #WHLive2026 is in the books! We spent the day dedicated to our customers, with curated co...
View on InstagramAnalyzed 12 posts. Top content receives 105 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">33.8</span>%
Likes Trend
-34.4%
Before: 65 avg
After: 43 avg
Comments Trend
-10.0%
Before: 2 avg
After: 2 avg
Total Engagement
-33.8%
Before: 67 avg
After: 44 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 183 characters. Short captions (1-100 chars) perform best with 78 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts with hashtags get 25 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 53.7K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.010
ExcellentEngagement Rate
0.10%
Below averageTotal Followers
53.7K
Following 546- โข Very influential - follows far fewer than followers
- โข Engagement rate is below the 1-3% benchmark for medium accounts
- โข Average of 54 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement ร 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 161 accounts.
Best Time to Post
Best performing time: Wednesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @workhuman's recent content
@workhuman's engagement rate of 0.10% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 2.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 183 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.