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wsj's engagement rate sits at 0.14%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 50% are videos and 50% are photos. Notably, photos tend to get 2.5x more engagement than videos. Captions lean moderate, averaging 271 characters.
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The Wall Street Journal
Visual storytelling from WSJ.🗞 📷 @wsjphotos ✒️ @wsjmag 🏘 @wsjrealestate 🏝️ @wsjoffduty 🎤 @wsjlive 📣 @wsjopinion ...