wsjmag's engagement rate sits at 0.57%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 7.1x more engagement than videos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean detailed, averaging 1239 characters.