@xctom
Tom Stephen
Canadian Cross Country National Team 🇨🇦 UCalgary Software ENGG ⚙️ Olympian 🇮🇹 @canfund Recipient @fischernordic | @leki.nordic | @lillsport
@xctom Profile Analysis Summary
Based on the last 12 posts
When we look at how xctom's audience interacts with their content, we see an engagement rate of 19.39% — that's about 428 likes and 11 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 288% higher, which suggests a genuinely engaged community.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 1.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 83 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 255 characters.
Key Metrics
2.3K
Followers
744
Following
12
Total Posts
19.38%
Engagement Rate
428
Avg Likes
11
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
2,265 followers
19.39% engagement rate
12 posts, 11 avg comments
3.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
5.1K
Total Likes
132
Total Comments
Engagement Rate
Your engagement rate is 288% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 14% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 56% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
“It’s official, I’m going” Tom Stephen talks about winning the first race of the Nordiq Canada 2026...
View on Instagram
What a day!! 🤯 I’m speechless 😶 #top10 . . . . . 📸: @nordicfocus #teamCanada #olympics #personal...
View on Instagram
After opting for surgery to address a hip impingement, Tom Stephen returns to racing this season. Th...
View on InstagramAnalyzed 12 posts. Top content receives 1.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 326 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">66.4</span>%
Likes Trend
-65.8%
Before: 638 avg
After: 218 avg
Comments Trend
-86.2%
Before: 19 avg
After: 3 avg
Total Engagement
-66.4%
Before: 657 avg
After: 221 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 255 characters. Medium captions (101-500 chars) perform best with 551 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.1 hashtags per post. Posts with hashtags get 439 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 2.3K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.328
GoodEngagement Rate
19.39%
Above averageTotal Followers
2.3K
Following 744- • Good ratio - more followers than following
- • Engagement rate is above the 5-10% benchmark for micro accounts
- • Average of 428 likes and 11 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Fitness & Health
Posts about fitness, workouts, and healthy living
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows very high engagement with primarily English content. Average post reaches an estimated 1.3K accounts.
Best Time to Post
Best performing time: Monday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @xctom's recent content
@xctom's engagement rate of 19.39% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 83 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 3.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 255 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.