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yalesom's engagement rate sits at 0.25%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 1.3x more engagement than videos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean moderate, averaging 365 characters.
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Yale School of Management
Official Instagram for the Yale School of Management. Educating leaders for business & society. 🙌