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Fast. Focused. Full of Heart. That’s how we work and it’s why we love what we do. We move quickly because your moments matter. We know that you’ve got something worth saying and we make sure it gets
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Wonder what got a us a GOLDEN SPIKE AWARD? Our case study was all about the work we have done for Jenny Groberg and her bookkeeping and accounting company. When Jenny Groberg, CEO of BookSmarts Acco
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Rachelle came back from a conversation with Brad Thatcher (Thatcher+Co, NYC) with her brain rearranged. Three lessons she dropped on me that I’m still chewing on. Swipe through → The one I keep comi
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Always Be Contacting. What does it mean? Always be filling your pipeline. The work you do in January is what pays you in May. Or July. Or sometimes next year. I cannot tell you how many times a jour
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Hard truth founders. PR is not something you pick an agency for, hand over a check, and then watch the magic happen. You can’t outsource your voice. Period. It’s a partnership. Founder + PR. The rea
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PR isn’t a slot machine. One viral post. One headline. One podcast. None of it is going to change everything overnight, and if someone is selling you that, run. Think of it like a bamboo forest. One
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This is what a winning month looks like. A few wins from the last few weeks: → Ms. Utah signed on as Utah Radon's radon awareness spokesperson → The Good & The Beautiful media event pulled ABC4, KSL,
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As a founder, are you truly ready for PR? Most aren’t. Know this: - PR isn’t a magic wand for a broken foundation - PR doesn’t act like performance marketing with an immediate ROI - PR requires real
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Founders, are you listening? This one is for you. Be vulnerable. There is power in leaning into your authenticity. People want to know about your time in the trenches. Share your Dream-Struggle-V
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Agency owners are a different breed of owner and we have nothing but AMAZING things to say about their abundance, intelligence, quality of scaling. @jswenk attracts the best people. There are so man
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What does good PR look like? Strategy? Absolutely. Researching the right reporters? Yes. Teasing out relevant story angles? Without a doubt. Writing compelling subject lines that get pitches opene
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Getting featured isn’t the win. What you do with it is. Most brands get a media hit and post it once. Then move on. But one feature should give you at least 10 pieces of content: • Social proof po
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About @your.pr.bff

Erynn, Rachelle, and the XL PR Team is a Instagram growing creator. With 527 followers and 12 posts, your.pr.bff's account shows a follower-to-following ratio of 1.1:1. View all content anonymously on Pictame - no login required.

your.pr.bff's engagement rate sits at 2.45%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 2.9x more engagement than videos. Content shows up about every 47 days. Captions lean detailed, averaging 655 characters.

2.45% engagement rate — room to grow compared to average for 1K-10K follower accounts.
25% videos, 75% photos. Photos get 2.9x more engagement here.
Posts about every 47 days.
1.1:1 follower-to-following ratio.

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your.pr.bff
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@your.pr.bff

Erynn, Rachelle, and the XL PR Team

Public
Posts
12
Followers
527
Top Hashtags
#XLPR#publicrelations#EarnedMedia#StrategicPR#UtahBusiness#MediaRelations#PRStrategy#earnedmedia

Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.

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Popular Hashtags

#art#photooftheday#explore#beautiful#nature#travel#follow#explorepage#happy#picoftheday#cute#style
Following
463
Avg. Likes
11
Avg. Comments
2
Engagement
2.47%

Women-owned PR powerhouse Turning brands into industry leaders Get featured. Get seen. Get remembered. Ready to make hea...

www.xl-pr.com
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