zaapworld's engagement rate sits at 1.72%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 58% are videos and 42% are photos. Notably, photos tend to get 16.9x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 291 characters.