@zappos
Zappos
Your go-to destination for shoes & more! #WinTheDay Shop the feed β¬οΈ
@zappos Profile Analysis Summary
Based on the last 12 posts
When we look at how zappos's audience interacts with their content, we see an engagement rate of 0.03% β that's about 97 likes and 15 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 1.7x more interaction than photos β worth noting for anyone studying this account's strategy.
Key Metrics
405.8K
Followers
765
Following
12
Total Posts
0.03%
Engagement Rate
97
Avg Likes
15
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
405,814 followers
0.03% engagement rate
12 posts, 15 avg comments
530.5:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.2K
Total Likes
181
Total Comments
Engagement Rate
Your engagement rate is 98% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
3.0
Posts per day
21
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
why do you run?! π had to ask the inspiring humans of the @zappos collective as we test the new @...
View on Instagram
Hello? Table for 30.π The Zappos Collective has arrived in Ojai, and the weekend starts now. π¬
View on Instagram
Zappos Collective takes on Ojai Valley π€Έπ»ββοΈ A sneak peak into a very special few days spent with...
View on InstagramAnalyzed 12 posts. Top content receives 216 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 53 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">46.3</span>%
Likes Trend
-40.2%
Before: 121 avg
After: 73 avg
Comments Trend
-76.9%
Before: 25 avg
After: 6 avg
Total Engagement
-46.3%
Before: 146 avg
After: 78 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 151 characters. Medium captions (101-500 chars) perform best with 135 avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 0.9 hashtags per post. Posts with hashtags get 44 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 405.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.002
ExcellentEngagement Rate
0.03%
Below averageTotal Followers
405.8K
Following 765- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 97 likes and 15 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 291 accounts.
Best Time to Post
Best performing time: Thursday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @zappos's recent content
@zappos's engagement rate of 0.03% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 2.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 151 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.