@zcairns
Zoe Cairns | Social Media Consultant and Speaker
Helping business owners create content that brings leads Simple AI content systems Featured on BBC & ITV Start here 👇🏻
@zcairns Profile Analysis Summary
Based on the last 12 posts
When we look at how zcairns's audience interacts with their content, we see an engagement rate of 0.52% — that's about 55 likes and 12 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 100% of recent posts are videos and 0% are photos.
On the posting side, new content shows up about every 20 days — a infrequent rhythm. Captions tend to be detailed, averaging around 671 characters.
Key Metrics
13.1K
Followers
4.7K
Following
1.9K
Total Posts
0.51%
Engagement Rate
55
Avg Likes
12
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
13,070 followers
0.52% engagement rate
1868 posts, 12 avg comments
2.8:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
663
Total Likes
145
Total Comments
Engagement Rate
Your engagement rate is 79% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 85% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Instructions and tips👇🏻 How to create carousel posts with text in Instagram (the algorithm loves ...
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Most people won’t notice this new Instagram update… but it could affect whether your reels are seen ...
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How to un repost on Instagram 👇🏻 Ever reposted something by mistake and then not known how to tak...
View on InstagramAnalyzed 12 posts. Top content receives 260 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 67 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">83.9</span>%
Likes Trend
-83.7%
Before: 95 avg
After: 16 avg
Comments Trend
-84.9%
Before: 21 avg
After: 3 avg
Total Engagement
-83.9%
Before: 116 avg
After: 19 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 671 characters. Long captions (500+ chars) perform best with 73 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 6.4 hashtags per post. Posts with hashtags get 67 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 13.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.357
GoodEngagement Rate
0.52%
Below averageTotal Followers
13.1K
Following 4.7K- • Good ratio - more followers than following
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 55 likes and 12 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 166 accounts.
Best Time to Post
Best performing time: Tuesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @zcairns's recent content
@zcairns's engagement rate of 0.52% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 20 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 4.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 671 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.