@zerow_it
Zerow
Luxury brand excellence, at your fingertips. ✨ Marketplace for surplus leather & fabric 🇮🇹 Made in Italy, +3k clients worldwide 👇 Our showrooms
@zerow_it Profile Analysis Summary
Based on the last 12 posts
When we look at how zerow_it's audience interacts with their content, we see an engagement rate of 0.16% — that's about 85 likes and 3 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 1.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 18 days — a infrequent rhythm. Captions tend to be detailed, averaging around 530 characters.
Key Metrics
56.6K
Followers
1.8K
Following
12
Total Posts
0.16%
Engagement Rate
85
Avg Likes
3
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
56,633 followers
0.16% engagement rate
12 posts, 3 avg comments
32.0:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1K
Total Likes
35
Total Comments
Engagement Rate
Your engagement rate is 94% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
If we are all one, you can’t hurt me. FLORANIA Fall/Winter 26–27 In collaboration with Zerow and Li...
View on Instagram
Analyzed 12 posts. Top content receives 242 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 65 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">9.9</span>%
Likes Trend
-13.8%
Before: 92 avg
After: 79 avg
Comments Trend
+300.0%
Before: 1 avg
After: 5 avg
Total Engagement
-9.9%
Before: 93 avg
After: 84 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 530 characters. Medium captions (101-500 chars) perform best with 101 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 88 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 56.6K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.031
ExcellentEngagement Rate
0.16%
Below averageTotal Followers
56.6K
Following 1.8K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 85 likes and 3 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 256 accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @zerow_it's recent content
@zerow_it's engagement rate of 0.16% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 18 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 3.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 530 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.