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zestfulkitchen's engagement rate sits at 1.27%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 83% are videos and 17% are photos. Notably, videos tend to get 11.5x more engagement than photos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean moderate, averaging 427 characters.
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Lauren Grant
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Everyday gourmet recipes + why they work Food scientist 📍midwest ↓ new recipes weekly