@zigzagcreative.co
Shopify, Squarespace, and Webflow Web Design Studio | Olivia
๐ Building website worlds for playful brands ๐ค Web development for designers ๐งBooking June & beyond
@zigzagcreative.co Profile Analysis Summary
Based on the last 12 posts
When we look at how zigzagcreative.co's audience interacts with their content, we see an engagement rate of 4.02% โ that's about 59 likes and 8 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here โ but every audience is different.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, photo content tends to spark 2.4x more interaction than videos โ worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 74 days โ a infrequent rhythm. Captions tend to be detailed, averaging around 552 characters.
Key Metrics
1.6K
Followers
654
Following
12
Total Posts
4.08%
Engagement Rate
59
Avg Likes
8
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
1,644 followers
4.02% engagement rate
12 posts, 8 avg comments
2.5:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
703
Total Likes
91
Total Comments
Engagement Rate
Your engagement rate is 20% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 88% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 70% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
IS THIS THING ON?! ๐คโจ Hello, hello! Itโs been a hot minute since Iโve stepped up to the mic for a ...
View on Instagram
Remember when I said Iโd show you my branding? Yeah... about that ๐ Turns out planning your own br...
View on Instagram
Our new website is live!! ๐ค Welcome to the new era of Zig Zag Creative! ๐ Weโre a website design...
View on InstagramAnalyzed 12 posts. Top content receives 169 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 77 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">37.0</span>%
Likes Trend
-36.5%
Before: 72 avg
After: 46 avg
Comments Trend
-40.4%
Before: 10 avg
After: 6 avg
Total Engagement
-37.0%
Before: 81 avg
After: 51 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 552 characters. Long captions (500+ chars) perform best with 71 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 67 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 1.6K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.398
GoodEngagement Rate
4.02%
Below averageTotal Followers
1.6K
Following 654- โข Good ratio - more followers than following
- โข Engagement rate is below the 5-10% benchmark for micro accounts
- โข Average of 59 likes and 8 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement ร 3
Audience Summary
This growing account shows high engagement with primarily English content. Average post reaches an estimated 176 accounts.
Best Time to Post
Best performing time: Thursday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @zigzagcreative.co's recent content
@zigzagcreative.co's engagement rate of 4.02% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 74 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 552 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.