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VIWhy More Listings Don’t Mean More Sales
The common mistake that most sellers make when they want to scale their resale is to increase the number of listings. However, having more products does not necessarily translate to more opportunities to sell and this is something that many resale sellers do not understand.
But volume without clarity doesn’t convert.
Imagine two sellers.
I saw 20 items listed in this auction, all sorts of products supposedly up for bid with different prices and brief descriptions that failed to offer sufficient details to establish credibility as to authenticity and condition.
This template has 5 listings and each one is detailed, structured and easy to understand. The buyer knows right away what product they are looking at, where it came from and why you are charging a certain price for it.
The second seller often sells faster.
This isn’t about quantity, it’s about decision speed.
When listings are not clear enough, buyers slow down and begin to compare other options similar to your offering. The more listings you have, the more friction that is created between completing a sale.
With clearer details everyone can make a quick decision. Less room for confusion, sooner we can get you signed!
Resale is not about introducing more products into your marketplace, it’s about increasing conversion for existing lines.
Scaling isn’t just about dumping more inventory into the mix; it also requires listing descriptions that scale, too.
What do you think matters more, more listings or better listings?
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