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ITAt ADWEEK House: Austin, our conversation touched on a growing reality in marketing, people don’t just watch content anymore, they are actively choosing what to skip.
From ad fatigue to shifting attention spans, we discussed how brands have to really earn their place, not interrupt it.
The takeaway:
In a world where “skip” is the default, creativity can’t be optional, since it’s your only way in.
Check out the full talk on the @adweek website.
#Adweek #MarketingStrategy #skipads #sxsw #branding
@itseightpm
