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BDShould you trust influencers?
Probably not lol.
In another version of this kind of study, researchers analysed posts from popular Australian nutrition influencers.
They found that approximately half the posts contained information inaccuracies.
And close to a quarter of posts contained “completely inaccurate” or “mostly inaccurate” information.
Unfortunately, this is similar to other research studies on this topic, showing that social media health, fitness, nutrition and weight loss information on social media is a bit of a minefield.
Funnily enough, in this study they also noted that posts they had BETTER engagement were more likely to be of WORSE quality.
Which is something I say time and time again.
It is much easier to make catchy viral videos if you don’t let yourself get bogged down with that pesky thing called intellectual honesty lol.
Obviously, this doesn’t mean ALL influencers are terrible. Technically I am one after all, even though that term makes me vomit in my mouth a little.
But it does mean you should be careful of who you trust.
P.S. At the end of each post, I remind you that my best-selling book, ‘Everything Fat Loss’ is currently on sale as an audiobook, plus digital/print versions from Barnes and Noble, Apple, Kobo, Google, and Amazon with an extra 14% off in the US. Please feel free to grab it before the price goes up (Iink in profile).
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@bdccarpenter
