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#Socialmediaweek Reel by @themarketeergroup - Women's Month Spotlight: Episode 54 - Ali Wendroff (Equativ) 💛🤝📈 For Women's Month, we're revisiting a conversation that's still incredibly releva
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@themarketeergroup
Women’s Month Spotlight: Episode 54 — Ali Wendroff (Equativ) 💛🤝📈 For Women’s Month, we’re revisiting a conversation that’s still incredibly relevant. Because the future of advertising isn’t just tech… it’s partnerships, creativity, and trust. In this episode, which originally aired March 25, 2025, Stefanie Beach welcomes Ali Wendroff, VP of Global Demand Partnerships at Equativ, to break down the world of DSPs and SSPs, and what it takes to build partnerships that drive real outcomes. ✨ A quick glimpse of what you’ll hear: 🎯 how to build strategic partnerships that improve ad effectiveness 🎨 why a creative-first approach wins attention and performance 🧠 the importance of understanding client needs (before chasing tactics) 🌿 how contextual advertising is becoming a powerful lever in today’s ecosystem Ali’s leadership is a reminder: growth isn’t only about being the loudest. It’s about being the connector, the collaborator, the one who makes the system work better for everyone. 👑✨ 👉 Want the link to this episode? Comment “DSP” or DM us and we’ll send it over. ✨ This episode is brought to you by Equativ Equativ is a global, end-to-end media platform helping advertisers and publishers drive real outcomes through premium inventory, creative formats, advanced curation, and AI-powered ad tech across all channels. Learn more: 🌐 Website – https://smpl.is/ahw4g 💼 LinkedIn – https://smpl.is/ahw4c 📸 Instagram – https://smpl.is/ahw4f ▶️ YouTube – https://smpl.is/ahw4e 🌐 For more Women’s Month spotlights + marketing insights, visit our website & follow our socials (link in bio). #WomensMonth #WomenInAdTech #WomenInMarketing #WomenWhoLead #AdTech #Programmatic #DSP #SSP #ContextualAdvertising #Partnerships #DigitalAdvertising #MarketingPodcast #TheMarketeerGroup
#Socialmediaweek Reel by @tiffmkell (verified account) - Anyone else feeling the ad industry whiplash? As much as it is daunting, it feels achievable and even exciting in rooms like @adweek Social Media Wee
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@tiffmkell
Anyone else feeling the ad industry whiplash? As much as it is daunting, it feels achievable and even exciting in rooms like @adweek Social Media Week. There’s truly nothing like it, so go ahead and hit that checkout button and let’s all compare notes, shall we?? 📝 Other SMW sessions you are looking forward to? Drop them in the comments and send me all the creator measurement articles please!!! Good looking out + see you there 🫡 Use the code TIFFMKELL20 at adweek.com/smw when checking out (link in bio). #adweekpartner #smw #creatoreconomy #advertising
#Socialmediaweek Reel by @socialday_s - Thinking about partnering with Social Media Fest 2026? 👀 We're often asked what's like to partner with us and honestly, it's not your usual conferen
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@socialday_s
Thinking about partnering with Social Media Fest 2026? 👀 We're often asked what's like to partner with us and honestly, it’s not your usual conference play. You’re not just putting your logo on a slide. You’re in a room with 600+ mid and senior marketers who live and breathe social, spending two days learning, experimenting and staying ahead of what’s changing in the industry. It’s interactive, high-energy and built for people who want to be hands-on, not just sat in theatre rows. For sponsors, that means targeted brand awareness with the right people, space to showcase what you do in a way that feels natural, visibility before and during the event, and time to actually talk, network and build relationships with the marketers you’re trying to reach all year. Hit play on the video to see what last year’s partners had to say. And if you’d like your brand to be part of Social Media Fest 2026, let’s have a chat 🙌
#Socialmediaweek Reel by @ashley_goes - What do I actually MEAN when I say 'Strategic Partnerships'? #marketingstrategy #womeninbusiness #webos
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@ashley_goes
What do I actually MEAN when I say ‘Strategic Partnerships’? #marketingstrategy #womeninbusiness #webos
#Socialmediaweek Reel by @powellny - 🎙️ We're live at @sxsw with our client Natalia Davila, Chief Strategy Officer, U.S. at @gutmiami! ↙️ We caught up after she took that stage to disc
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@powellny
🎙️ We’re live at @sxsw with our client Natalia Davila, Chief Strategy Officer, U.S. at @gutmiami! ↙️ We caught up after she took that stage to discuss what modern love 💗means for ads (and don’t worry, we asked her for advice on how her session made it through the PanelPicker gauntlet, too 😉). Listen to what she had to share, and stay tuned for more from our team at #SXSW2026!
#Socialmediaweek Reel by @katielovesocial (verified account) - Founder and CEO of Love Social Media, Katie Love is joining us at Founders Weekend 2026! Watch this replay of our most recent IG Live to hear @katiel
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@katielovesocial
Founder and CEO of Love Social Media, Katie Love is joining us at Founders Weekend 2026! Watch this replay of our most recent IG Live to hear @katielovesocial founder of @lovesocialmedia, @thetracylitt, and @stephjillcartin’s conversation about building a personal brand that stays true to your voice, connecting with your audience, and leading a business that aligns with your values, plus tips for growing with intention. Curious to learn more about Founders Weekend?  Comment RETREAT and we’ll send you the details. Can’t wait to connect IRL in Palm Beach. 🌴
#Socialmediaweek Reel by @farhanacannon (verified account) - If you know, you know. @createcultivate Future Summit at SXSW was not to be missed. ✨ Iconic brands. Real stories. The pivots, the decisions, the mom
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@farhanacannon
If you know, you know. @createcultivate Future Summit at SXSW was not to be missed. ✨ Iconic brands. Real stories. The pivots, the decisions, the moments that shaped their legacy — that’s the kind of content that sharpens your own strategic thinking. It wasn’t just inspiring. It was activating. The experience itself was exceptionally well-designed. Their event app allowed you to connect and schedule meetings seamlessly — visibility made intentional, networking made purposeful. And the brand activations? Thoughtfully executed and genuinely memorable. If you are serious about your brand’s growth and expansion, @createcultivate events belong on your calendar. Not someday. Now. This is what it looks like to invest in rooms that match your vision. 🩷 #CreateAndCultivate #SXSW2026 #FutureSummit #BrandStrategy #WomenInBusiness DivineBrandCollective iMediaExposure FarhanaCannon VisibilityIsResponsibility AlignedGrowth
#Socialmediaweek Reel by @saypoca (verified account) - Creators who host events and experiences make some of the most powerful brand partnerships. 🎟️🚀 But most people don't know how to: • get brands to
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@saypoca
Creators who host events and experiences make some of the most powerful brand partnerships. 🎟️🚀 But most people don’t know how to: • get brands to sponsor • structure the partnership • position the room • sell out the event Inside Monetize Your Lifestyle, I teach my IRL Influence framework for turning your audience into real-world experiences brands want access to. And now you’ll also get access to Molly™ — the AI strategist trained on the framework. You can literally ask Molly things like: “How do I pitch brands to sponsor my event?” “What should my sponsorship packages look like?” “How do I structure the event so it sells out?” And Molly helps you map it out step by step. Because the next level of influence isn’t just content. It’s building rooms. Comment IRL and I’ll send you the info. 🎟️
#Socialmediaweek Reel by @pwrhousecollective - What's your superPWR? 🦸‍♀️ We'll go first: our superPWR is unlocking authentic brand narratives for brands and executives that drive growth and deliv
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@pwrhousecollective
What’s your superPWR? 🦸‍♀️ We’ll go first: our superPWR is unlocking authentic brand narratives for brands and executives that drive growth and deliver results ⚡️ Shout out to @socialfresh for inviting us to share the stage with some of the brightest in the business!
#Socialmediaweek Reel by @jmeezi (verified account) - 💡Most people get sponsorships completely wrong. They send a cold email with a deck, numbers, and a price tag… …and wonder why brands never respond.
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@jmeezi
💡Most people get sponsorships completely wrong. They send a cold email with a deck, numbers, and a price tag… …and wonder why brands never respond. 📈Here’s the truth I shared while speaking on the “Get to the Bag: Sponsorship” panel at the Vinture Summit. 🎯Brands aren’t just brands. Behind every brand is a person with goals, expectations, and real intentions. And the smartest way to build sponsorships is simple: Start with the relationship first. 📍Build real touchpoints. Understand what they’re actually trying to accomplish. Create genuine alignment. Because the strongest partnerships happen when: • You understand each other’s goals • There’s real trust • There’s authentic synergy Then when the relationship builds the tension… that’s when the numbers come into the conversation. And that conversation should always happen live on a call or Zoom not buried inside a cold email. Because sponsorships aren’t transactions. They’re relationships built with intention. Phenomenal work @curatorsummit & @eventnoirehq for bringing this conversation to life and creating space for discussions like this. #SponsorshipStrategy #BrandPartnerships #CreatorPartnerships #EventSponsorship #RelationshipMarketing #Entrepreneurship #VintureSummit #CuratorSummit #BusinessStrategy #PartnershipStrategy
#Socialmediaweek Reel by @taydaniielle - [manager pov - flashback at SXSW 2025] we're throwing it back to last year when our clients, @_iamjamila and @meccavellii took the stage as panelist
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@taydaniielle
[manager pov - flashback at SXSW 2025] we’re throwing it back to last year when our clients, @_iamjamila and @meccavellii took the stage as panelists "From Creators to CEOs" at SXSW in Austin - their first major speaking engagement and let's just say that 2025 was a memorable year for them 🥹 More conversations, more stages, more SCREENS, more to come - stay tuned 🎥 Bookings: taylor@thebrandflourisher.com Watch their podcast @unhingedandimmoralpod
#Socialmediaweek Reel by @thesocialcue_ - We're a mix of Type A and Type B personalities. You decide.
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@thesocialcue_
We’re a mix of Type A and Type B personalities. You decide.

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