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FIThe pitch for The Comfy, the wearable blanket company, was given by brothers Brian and Michael Speciale during the 2017 Shark Tank Holiday Special.
Pitch Summary
The Product: The Comfy is an oversized, reversible hooded sweatshirt made from a plush, fleece-lined blanket material. The idea came from seeing a nephew lounging in a huge sweatshirt next to a blanket.
The Ask: The entrepreneurs asked for a $50,000 investment in exchange for a 20% equity stake in their company.
The Presentation: The "Comfy Bros" were entertaining, beginning their pitch with a promotional song and handing out samples for the Sharks to try on.
Negotiation & Deal
The pitch initially faced skepticism as the product had zero sales and drew comparisons to the existing "Snuggie".
Lori Greiner went out because she worked with the Snuggie manufacturers.
Mark Cuban also went out, feeling the business was not ready for investment.
Robert Herjavec offered $50,000 for a 50% stake.
Barbara Corcoran then jumped in with an offer of $50,000 for 30% equity.
The brothers accepted Barbara's offer, a deal that became one of the most successful in the show's history, generating over $468 million for her in three years.
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@financedigg
![#Comfy Reel by @lanterbie - [ASMR] Sleeping in a Giant Makeup Bag! 💄✨
Ladies, choose your dream bed! 👇
💧 1. Sticky Crystal Gloss
🥚 2. Squishy Beauty Sponge
🍑 3. Crushed P](https://image.pictame.com/img/615359352_17853528987610784_9168786782853538383_n.jpg?hash=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)
