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LOWhen we were working on our new brand identity, we wanted to create something that feels elemental and slightly raw. Cultivated, not just designed.
Something that can be de-bossed on heavy paper or stamped into clay. In the end, we landed on one of the more elegant and subtle options, to really lean into the fact that we adapt to our surroundings, never shouting, but listening to the communities we are in, and creating a space to celebrate the incredible organizations we partner with.
The logo we landed on feels like it’s own ecosystem, striving for balance and regeneration, not extraction, just like we do at LOAM.
#Loam #TravelForGood #SustainableTravel #RegenerativeTravel
@loamtravel
![#Loam Reel by @jacksongoldstone (verified account) - Slippn and slidn around some of the finest trails around
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[o] @goncaloccb @nikovelasco
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#mtb #mtblife #loam #enduro #yo](https://image.pictame.com/img/496629128_1781517089099523_5764982344939440323_n.jpg?hash=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)
