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TJ“Logo designs should be obvious” 🙄 Personally, I think there is a better way we can look at this.
🧐 Firstly, a logo’s primary job? 👇
To identify.
🙅♂️Not to explain everything.
🙅♂️Not to list your services.
To be recognised instantly, memorable, and meaningful. 🎯
It should be rooted in purpose.
👉 Your story.
👉 Your values.
👉 Your mission.
By reverting back to the Alacrity Partners vision, values and mission we can look to be inspired by the letter forms of our clients business, but instead, create something symbolic.
✅ Agility, precision & speed
✅ Partnership & collaboration
✅ Continuous growth & limitless potential
Our goal was to establish Alacrity Partners as a transformative leader in the financial consulting sector, empowering local community-based financial institutions, mid-market banks and credit unions to thrive in an evolving world.
Not every logo needs to be obvious, just meaningful enough to matter. 🚀
Have a good Wednesday.
🎤 “There she goes again…” yes, you’ll be singing that all day now. Sorry. 🥲
#branddesign #logo #BrandStrategy #LogoDesign #logodesigner #BrandDesigner #BrandGuidelines #Brand #logos #Brandidentity
@tjscreates
