2.4K
BROnida devil Mascot negative marketing
#onida
@brandmaker_vikkyz
#Onida Devil
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REOnida (MIRC Electronics Ltd) is an Indian consumer electronics company founded in 1981.
1. Brand Identity & Advertising
Onida’s slogan “Neighbour’s Envy, Owner’s Pride” was a core part of its identity in the 90s.
The iconic “Onida Devil” (a character with horns, green or eerie look) was central to their ad campaigns. He became very memorable — some kids even found him scary!
These ads were bold and attention grabbing — they didn’t try to be subtle. That helped Onida stand out in a crowded market.
2. Products / Technology
Onida in the 90s mostly sold CRT (cathode ray tube) TVs — both colour and black & white.
They were known for fairly good build quality for the price, loud speakers (“bass blaster” etc), good sound output. Folks still recall their Onida CRTs working long with minimal issues.
They also had aesthetics that stood out: for example colour TVs with speakers placed unusually (below picture tube) — something that made them look sleek for the time.
3. Market Position
Onida was among the leading TV brands in India in the 80s & 90s, alongside BPL, Videocon, etc. For many, owning an Onida TV was aspirational.
They were perceived as premium-ish compared to basic local sets, but still more affordable than some imported or higher-end foreign brands. So they hit a “sweet spot” for many middle-class Indian households.
💭 Nostalgia & Legacy
Many people still remember the “devil” ad very vividly — both the fear (as a child) and the fascination.
The slogan and the mascot are often used today when people talk about 90s nostalgia.
Stories of Onida CRTs still working decades later, being passed down or heard about — good memories of durability.
@retro.madras
5.5K
ONThat Creepy Onida Devil😈
@onkar_khadake_
59.5K
THDevil tha brand ambassador 😈
Follow @therupalsingh for more such content ✅
🏷️
#onida #tv #marketing #brandambassador #business #sales #growth #downfall #business #strategy #Indian #growth #startup #employee #sustainable #growth #companyculture #businessdevelopment#businesswomen #packaging #businessmanagement #strategist #analyst #management #entrepreneur
@therupalsingh
11.4K
MAOnida TV’s advertisement and its iconic mascot, ‘the devil’, captured the imagination of Indian middle-class like few brands did.
The pros and cons of the ad’s negative appeal was debated ad nauseum in the media, in living rooms and in the profession.
#onida #madaboutmarketing #madaboutmarketingg
@madaboutmarketingg
1.9M
THwhy they even made such ads...😠
Anyways then nightmare now nostaligia😁
Onida Devil Ad series 1993-1994 starred
David Whitbread❤️ @davidwhitbreadcoonoor
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#80skids#90stv #90sera #90snostalgia #90skid #90skids #oldtvcommercials #commercial #advertising #doordarshan #oldmemories #The90sindia #90sindia #indiannostalgia #growingupinthe90s #india #nostalgia #oldtvads #tvc #oldtvc #olddoordarshan #onida #onidadevil
@the90sindia
40.6K
90Onida tv nostalgic old ad...90's
#followers #entertainment #reels #tv #childhood #90sera #nostalgic #advertising #viral #old_memories #goodvibes #google #youtube #ads #90s_flashback #bollywoodsongs #friends #facebook #80s #90skid #90s #doordarshan #onida
@90s_flashbac
3.2K
ONFrom making the devil sweat in the '80s to cooling smart homes today — the envy never stopped, and neither did the pride.
From the TV that made neighbours jealous to the AC that still turns heads — Onida’s legacy of trust and innovation continues.
Onida. Then, now & always.
#NeighboursEnvy #OwnersPride #Onida #IndiaKaOnida #LegacyOfTrust #IndiaKaAC #IndiaKaTV
@onida.india
2.6K
VIDay 16/30 of Marketing Failure Stories: Why Onida Lost Relevance
Onida built one of India’s most memorable advertising campaigns with the iconic “Devil” positioning and strong brand recall in the 1990s.
However, recall alone is not a competitive strategy.
As the television market shifted to flat panels, smart features, and value-driven pricing, competitors communicated innovation and product superiority. Onida continued relying on legacy brand imagery without redefining its present-day value.
Marketing Lesson: Brand nostalgia cannot replace product relevance. Marketing must give customers a reason to buy today, not just remember yesterday.
#onida #marketingcasestudy #brandstrategy #marketinglessons #consumerelectronics
@vinay_vimarsh
11.9K
MA#oni #demon #maxrakhmanov #halloween #monster
@max.rakhmanov
160
SOA legend born from hatred and sorrow.
#oni #darkfantasy #japanesedemon #metal #aimusic
@soukimaru_aimusic
6.6K
SAThe Devil says - " I always come back " 😈 @onida.india
#onida #onidadevil #devil #devilisback #sauravchakrabarti #ownerspride #thandedimagkisoch
@saurav_chakrabarti
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