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SE🎙️ Discipline, Health & Building a Billion-Dirham Habit System with Andreas Borgman
What if success wasn’t about motivation…
but about building systems that run your life?
Welcome back, Alpha Squad, to The Alpha Talks Show — the #1 business and success podcast in the region.
In this powerful episode, Seif El Hakim – The Alpha sits down with Andreas Borgman, entrepreneur and founder of one of the Middle East’s most influential wellness and nutrition brands.
Andreas didn’t just build a food company.
He built a system around discipline, health, habits, and optimization.
After losing nearly everything during the financial crash, he rebuilt his life from zero by solving one simple question:
“How can I live exactly the way I want every single day?”
That question became the foundation of a business empire — and a philosophy for life.
This conversation goes far beyond nutrition.
It dives deep into entrepreneurship, resilience, leadership, and the systems that create long-term success.
Andreas opens up about:
• Losing everything and rebuilding from scratch
• Why discipline beats motivation every time
• How personal problems can become powerful businesses
• The hidden psychology behind building strong company cultures
• Why entrepreneurs must hire for drive, not credentials
• The real reason most startups fail when scaling
• The power of habits, systems, and removing mental fatigue
• Why sleep, exercise, and nutrition are non-negotiables for high performance
• The mindset shift that turns failures into fuel for growth
• What it truly means to live an optimized life
This episode is raw, honest, and deeply practical — a masterclass in discipline, leadership, and building systems that create real success.
If you want to build a business…
optimize your life…
and think like a high-performance entrepreneur…
this conversation will challenge how you approach success.
@seifelhakim
