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VISprint to work... 🚴🚴♀️💨⚡
... and help the Danish economy! That’s the main idea behind a new initiative for the Copenhagen biking lanes.
A detailed study conducted by the consulting firm Pedal For Progress has shown that if all Copenhageners arrived 5 minutes earlier to work, it would potentially increase the national GDP by 3%.
The municipality of Copenhagen has decided to turn the morning commute into a sprint race, and to incentivize faster traffic on the biking lanes, they give the winners of the daily sprint a free bicycle helmet 🪖🎁
There have been a few drawbacks after the implementation of the race format, mostly verbal reactions during the morning commute, but there has also been a significant spike in the sale of lycra.
We hope that you will participate in riding your bike like the economy depended on it and visit Sprinthagen 💚
📸: @markswizzy
#visitcopenhagen #visitsprinthagen #sprint #bicycle #bicyclerace #bike #bikerace #biketowork #innovation #newinitiative
@visitcopenhagen
