
4.0M
CHPackaging innovation over prestige.
Most startups chase a “premium” look, but Andrew Bennett flipped the script with Graza olive oil.
Instead of going artisanal or elegant, he used a ketchup bottle and clear product segmentation: Sizzle for cooking. Drizzle for finishing.
That clarity built a $50M brand narrative rooted in rebellious marketing, lifestyle branding, and real kitchen use.
This is how brand positioning and packaging become your strongest growth levers.
Would you buy olive oil in a squeeze bottle?
@chadlscott










