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UNBuilding something you genuinely care about comes with a cost.
When I started CleanCo, I was completely all‑in. No off switch. No balance. Just total focus on getting it off the ground. And the truth is, some relationships and friendships didn’t survive that period.
It’s an uncomfortable part of being driven, but it’s a real one.
If you’re not fully committed to what you’re trying to build, whether that’s a business, a challenge, or a cause - the chances of it working drop fast.
This isn’t about glorifying burnout. It’s about being honest about what dedication actually looks like when you’re chasing something that really matters to you.
Comment “Wylie” for the full episode link! 📲
@untapped.podcast
