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BRIn 2018, Erste Group released this as a Christmas advertisement focused on empathy and inclusion rather than banking products. The animated story follows a small hedgehog who feels isolated because his sharp spines make other animals afraid to get close to him, reflecting themes of loneliness and social exclusion. As the story unfolds, the other animals ultimately accept him, showing that understanding and kindness can overcome fear. The ad was created with agency Jung von Matt DONAU and became widely shared across Europe, helping establish Erste’s reputation for emotionally driven holiday storytelling.
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Original Source: Ertse
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