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NEA bottle that only opens when you connect with another person - easily one of the smartest social experiments by any brand
Coca-Cola built a special 'pair bottle' for college campuses to fight the growing problem of zero real-life interaction.
The twist?
Each bottle has only half a сар.
To open it, you have to find someone with the other half and twist both together at the same time
Instant ice-breaker.
Instant conversation starter.
A simple drink turned into a shared human moment the kind people never forget.
#cocacola #innovation #technology
@next_genzx
