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EDGoogle PageSpeed Insights is the worst thing in digital marketing.
Every digital marketing consultant recommends it.
But it’s rarely accurate and not a significant metric of SEO performance.
Page speed actually is important.
If a site takes too long to load, searchers are going to bounce. Google’s going to see that and it’s going to demote the site in search rankings.
This is called pogo sticking. It’s when a searcher goes into a website, bounces, and goes into another website.
A searcher’s going to bounce if the page takes too long to load.
The thing is, Google PageSpeed Insights so often misjudges performance.
The truth about Google PageSpeed Insights is not to use it.
Test the site yourself.
Have people you know in different locations test it.
And use Waterfalls in Chrome Developer Tools to debug.
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