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Italian luxury house Bulgari united global brand ambassadors Anne Hathaway and Zendaya for a cinematic high jewelry campaign set against the historic backdrop of Rome.
Spanning multiple short films including the Paolo Sorrentino-directed “Unexpected Wonders,” the collaboration features the actresses modeling opulent pieces from the signature Serpenti and B.zero1 collections.
By merging classic elegance with modern influence, the strategic partnership highlights a continued luxury market trend of utilizing Hollywood elite to elevate brand prestige through narrative-driven digital storytelling.
(Source: V Magazine, Grazia, Paper Magazine)
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