#Playourway

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#Playourway Reel by @surfingaus (verified account) - Is your social surf group ready to take the next step? Or have you been thinking about starting a women's and girls' boardrider club?

Getting started — Is your social surf group ready to take the next step? Or have you been thinking about starting a women’s and girls’ boardrider club? Getting started is easy — and the @nrmainsurance RISE Program is supporting new clubs with the chance to win the ultimate experience valued at over $4K. More opportunities. More pathways. More women and girls in the line-up. Entries close March 31, 2026. Connect with us to learn more — hit the link in our bio or email shanice@surfingaustralia.com #NRMAInsurance #RISE #PlayOurWay #womenandgirls #SharingTheStoke

#Playourway Reel by @surfing_wa (verified account) - We've been running free surf sessions with @club.shakas over the past couple of weeks - with one more to go.

The response has been unreal. All spots — We’ve been running free surf sessions with @club.shakas over the past couple of weeks - with one more to go. The response has been unreal. All spots filled within hours, with 48 girls lucky enough to grab a spot and give it a go. Huge thanks to Australian Government Play Our Way and @nrmainsurance RISE for backing programs like this and helping create more space for girls in the surf. The more this gets seen, the more we can do. If you want to see more girls in the lineup, please like and share this clip. It helps us show the impact and secure more funding to run more sessions. #PlayOurWay #NRMARISE #SurfingWA #ClubShakas #GirlsWhoSurf

#Playourway Reel by @surfingaus (verified account) - Celebrating all the incredible women and girls today at the @nrmainsurance RISE x International Women's Day Breakfast.

Our community came together at — Celebrating all the incredible women and girls today at the @nrmainsurance RISE x International Women’s Day Breakfast. Our community came together at the NRMA Insurance Australian Boardriders Battle Grand Final to enjoy a lovely breakfast. We also heard from an inspiring panel of women in leadership roles within the industry, featuring Layne Beachley, Isabella Nichols, Julie Batch and Avalon Starrick. Happy International Women’s Day! #surfingaustralia #nrmainsurance #RISE #ABBGrandFinal #sharingthestoke

#Playourway Reel by @ridethewavepmq - Massive congrats to Avalon Enfield taking out the win with a solid 11.90 in the final 👏

Finding that one good wave and making it count
"I was like… — Massive congrats to Avalon Enfield taking out the win with a solid 11.90 in the final 👏 Finding that one good wave and making it count “I was like… this one could be it” 💥 Backed by improving conditions and a whole lot of support from the beach, Avalon delivered when it mattered most And true to form, straight back to cheering on the other girls “I’m just proud of all the other girls… they all surf so amazing” 💛 Final results: 🥇 1st Avalon Enfield (11.90) @avalon_enfield 🥈 2nd Avalon Vowels (10.20) 🥉 3rd Chelsea Darling (9.24) 🏅 4th Lily McCaull (7.50) Such a fun final and an epic showcase of talent across the division Big thanks to our sponsors Port Macquarie, John Oxley Motors, Surfing NSW and Gowings Pacific Trader, and to contest directors Samba Mann (@samba_mann) and Sean Cummins (@sean_cummins1991) Proudly part of #FestivalForADifference supporting Make A Difference PMQ 💛 📸 @lighthousesportsphotography 🎥 @ikemanmedia 🎬 @gemsocials #RideTheWave #SurfComp #GirlsWhoSurf #FutureStars PortMacquarie

#Playourway Reel by @ridethewavepmq - It's really fun and the vibe's really good… I love the waves and the music" 🌊🎶

That pretty much says it all.

Massive congrats to Pearl Eaton takin — It’s really fun and the vibe’s really good… I love the waves and the music” 🌊🎶 That pretty much says it all. Massive congrats to Pearl Eaton taking out theUnder 16 Girls final of the Ride the Wave Surf Pro with a winning score of 9.50 👏 Travelling all the way from the far south coast and making the most of every moment, from pumping conditions to surfing with her mates. Final results: 🥇 1st Pearl Eaton (9.50) 🥈 2nd Victoria Ivory (4.90) 🥉 3rd Shelby O’Rourke (3.50) 🤙 Jazz Kennedy Fun waves, good vibes, great crew. That’s what it’s all about 🙌 Big thanks to our sponsors Port Macquarie, John Oxley Motors, Surfing NSW and Gowings Pacific Trader, and to contest directors Samba Mann (@samba_mann) and Sean Cummins (@sean_cummins1991) Proudly part of #FestivalForADifference supporting Make A Difference PMQ 💛 🎥 @ikemanmedia 🎬 @gemsocials #RideTheWave #SurfComp #GirlsWhoSurf #FutureStars #FestivalForADifference

#Playourway Reel by @hawkesbayboardriders - Hawke's Bay Boardriders - Round 1 Wrap Up

Round 1 kicked off on Sunday under some pretty challenging circumstances to start the morning.

Once thing — Hawke’s Bay Boardriders – Round 1 Wrap Up Round 1 kicked off on Sunday under some pretty challenging circumstances to start the morning. Once things got underway it turned into an epic day of surfing with over 70 competitors in the water across the divisions (including a few duplicate divisions). It was awesome to see such a huge turnout and so many groms, juniors and seniors getting involved. A massive thank you to the incredible crew of volunteers who make these days happen: • Sarah keeping everyone fed on the BBQ • James running the trailer • John holding it down as Head Judge • and all the parents and committee members, and members who stepped up throughout the day, solid as always. It wasn’t just Sunday keeping the Boardriders crew busy either. Saturday was our Adaptive Surfing Day, welcoming 19 participants into the water. Huge thanks to all the volunteers who helped make this day possible. It’s honestly one of the most rewarding days on the calendar, and if you haven’t helped out before we highly recommend getting involved next time. The weekend actually kicked off Friday night with the BBQ fundraiser at Three Wise Birds, which we run every Friday. A huge shout out to Josh, who fronted all three days - the Friday fundraiser, Adaptive Surfing Day on Saturday and Club Round 1 on Sunday. Massive effort and hugely appreciated by the club. All up it was a full Boardriders weekend from start to finish. Round 1 results are now live on LiveHeats, and the event was also part of the Surfing New Zealand Grom Series SNZ1000. And to all the usual crew who always jump in to help out behind the scenes it doesn’t go unnoticed. A big thank you as well to all of our sponsors for supporting the club and making these events possible. What a crew. 🤍

#Playourway Reel by @ridethewavepmq - More than just a win 🌊💛

Massive congrats to Josefa Melus taking out the U14 Girls division with a top score of 12.83 👏

But if you watch closely… — More than just a win 🌊💛 Massive congrats to Josefa Melus taking out the U14 Girls division with a top score of 12.83 👏 But if you watch closely… this one wasn’t just about the win. It was about having the absolute best time in the water together 🙌 That’s what Ride the Wave is all about Community. Friendship. Pure stoke 💥 Final results: 🥇 1st Josefa Melus (12.83) 🥈 2nd Colomba Melus (7.16) 🥉 3rd Sage White (6.20) 🏅 4th Shelby O’Rourke (0.60) These girls are absolute legends and we love to see it 💫 Big thanks to our sponsors Port Macquarie, John Oxley Motors, Surfing NSW and Gowings Pacific Trader, and to contest directors Samba Mann (@samba_mann) and Sean Cummins (@sean_cummins1991) 🙌 Proudly part of #FestivalForADifference supporting Make A Difference PMQ 💛 📸 @lighthousesportsphotography 🎥 @ikemanmedia 🎬 @gemsocials #RideTheWave #SurfComp #GirlsWhoSurf #FutureStars FestivalForADifference

#Playourway Reel by @bar_reef_boardriders - From navigating the biggest swells, mentoring the next generation, to keeping the engine room running on land, women are the heartbeat of our surf com — From navigating the biggest swells, mentoring the next generation, to keeping the engine room running on land, women are the heartbeat of our surf community. International Women’s Day is about more than just celebrating their talent in the water—it’s about recognising the grit, leadership and passion that female members bring to every part of our club. From the committee room to the BBQ, the judging panel to the set up/pack up helping hands, today we celebrate the women who make our club a more inclusive, powerful & better place to be! 🏄‍♀️ #BarReefBoardriders #barbeach #IWD2026 #WomenInSurf #InternationalWomensDay

#Playourway Reel by @harbordhotel (verified account) - 🌊 Girls, waves, and good energy incoming.

This International Women's Day we're teaming up with @tully_whitee for Women On Board, a morning surf sess — 🌊 Girls, waves, and good energy incoming. This International Women’s Day we’re teaming up with @tully_whitee for Women On Board, a morning surf session followed by a film screening + Q&A with Tully back at Harbord Hotel. Good people. Ocean stories. Real conversations. Tickets are just $10 with all funds going to Surfers for Climate supporting ocean action and community impact. Come surf, connect, and celebrate women in the water and beyond. 🎟 Grab your ticket via the link in bio

#Playourway Reel by @sunnycoastsurfsisters - This International Women's Day we want to BALANCE THE SCALES 🙌🏻

Empower, inspire, uplift, challenge the "norm", cheer each other on, show society — This International Women’s Day we want to BALANCE THE SCALES 🙌🏻 Empower, inspire, uplift, challenge the “norm”, cheer each other on, show society that we belong in every space we step in to! Go on that wave, paddle out with confidence and take your place in the line up! The Surf Sisters is a community for all women, all abilities, all backgrounds, all ages. We are committed to creating space for women to promote equality in the surf and life 💪🏻🏄‍♀️🫶🏻 #internationalwomensday #balancethescales #equality #womenwhosurf

#Playourway Reel by @vr_cares - Meet Surf4Life! 🏄‍♀️

They're an incredible local organisation that use surfing to bring joy, confidence, and life skills to kids from under-resourc — Meet Surf4Life! 🏄‍♀️ They’re an incredible local organisation that use surfing to bring joy, confidence, and life skills to kids from under-resourced communities. From catching waves to building courage, @surf4life_sa is all about creating brighter futures…one wave at a time! 💙 . . . #community #surfing #todaysyouth #makingadifference #vrcares

#Playourway Reel by @hollow_surf_shop - These lucky lil ladies found their stoke with the help of @surfing_wa and their epic coaches 🤙🏽 @roxy
The annual Girls Go Surfing Day was another h — These lucky lil ladies found their stoke with the help of @surfing_wa and their epic coaches 🤙🏽 @roxy The annual Girls Go Surfing Day was another huge success, held in Secret Harbour and with participants aged between 7 and 67! The day included two 90 minute surfing sessions and a Swellness Presentation covering Surf Etiquette and How to Keep Safe in the Water. Get on board and check out the other courses Surfing WA has to offer 🤙🏽

✨ #Playourway発見ガイド

Instagramには#Playourwayの下にthousands of件の投稿があり、プラットフォームで最も活気のあるビジュアルエコシステムの1つを作り出しています。

ログインせずに最新の#Playourwayコンテンツを発見しましょう。このタグの下で最も印象的なリール、特に@surfingaus, @surfing_wa and @harbordhotelからのものは、大きな注目を集めています。

#Playourwayで何がトレンドですか？最も視聴されたReels動画とバイラルコンテンツが上部に掲載されています。

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🌟 注目のクリエイター: @surfingaus, @surfing_wa, @harbordhotelなどがコミュニティをリード

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パフォーマンス分析

12リールの分析

✅ 中程度の競争

💡 トップ投稿は平均7.7K回の再生（平均の2.1倍）

週3-5回、活動時間に定期的に投稿

コンテンツ作成のヒントと戦略

💡 トップコンテンツは1K+再生回数を獲得 - 最初の3秒に集中

📹 #Playourwayには高品質な縦型動画（9:16）が最適 - 良い照明とクリアな音声を使用

✍️ ストーリー性のある詳細なキャプションが効果的 - 平均長735文字

✨ 多くの認証済みクリエイターが活動中（33%） - コンテンツスタイルを研究

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