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FUComment “VISIBLE” and I’ll send you the compliant, step-by-step checklist to rank your clinic on Google without breaking a single NMC rule.
Practo is where patients verify you. Google Maps is where they find you.
If you are waiting for appointments through apps but ignoring your Google Business Profile, you are invisible to the 70% of patients who start their journey with “Cardiologist near me.”
Here is the brutal reality of local patient search in India:
1️⃣ The Discovery Phase: Patients search symptoms or specialists on Google Maps first.
2️⃣ The Trust Phase: They check the “Top 3” results. If you aren’t there, you don’t exist.
3️⃣ The Booking Phase: Only then do they go to Practo or your website to book.
Most doctors (90%) get this wrong. They stuff their name with keywords like “Best Skin Specialist” thinking it helps. It doesn’t. Google penalizes this and hides your profile.
And for those worried about the NMC:
The August 2023 guidelines ban solicitation (ads, fake claims).
They do NOT ban information (location, hours, qualification).
Claiming your Google Profile is not marketing; it is digital signage. It is professional accountability.
Don’t let a corporate hospital steal patients in your own neighborhood just because they filled out a free form and you didn’t.
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