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PU💡PR tactics are the practical tools that help bring a communications strategy to life. From press releases and feature writing to social media posts, each tactic plays a role in delivering messages and engaging audiences.
But using the tactics is only part of the process. When planning PR activity, it’s essential to monitor and evaluate your work so you can understand what was successful - and make it even better next time around.
These were some of the topics Grainne explored in her class on the Principles of Public Relations module @ulsteruni
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